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Product
ID524
NameWine
Start date1914
End date1924
Related productAlcoholic drink, brandy, cognac, liqueur, rum, sparkling wine, vermouth, vodka, whisky, wine
Buisness SectorL2
Description

Wines were advertised during a short period of time only (1914-1924), and exclusively in the British newspaper North China Daily News. This suggests that Chinese consumers do not drink wines, and that wines were competed by new popular beverages - both alcholic (beer, whisky) and soft drinks (sodas). In 1914, "wines" were first exclusively available as "sparkling wines", closer to "champagne" that preceded "unsparkling" wines. Later, wines engaged in a genuine process of diversification. An advertisement published in 1924 offered a wide array of French and Italian wines, including champagne and sparkling wines (Champagnes, Asti Spumante, Sparkling Burgundy Red, Table Wines, Chabile, Meursault, Beau, Vermouth, Ruffino Red, Italian and French Liqueurs). 

Appeal

Age, French, Italian, sun, taste, quality

MediumNewspaper, outdoor
SourceNorth China Daily News
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