Wines were advertised during a short period of time only (1914-1924), and exclusively in the British newspaper North China Daily News. This suggests that Chinese consumers do not drink wines, and that wines were competed by new popular beverages - both alcholic (beer, whisky) and soft drinks (sodas). In 1914, "wines" were first exclusively available as "sparkling wines", closer to "champagne" that preceded "unsparkling" wines. Later, wines engaged in a genuine process of diversification. An advertisement published in 1924 offered a wide array of French and Italian wines, including champagne and sparkling wines (Champagnes, Asti Spumante, Sparkling Burgundy Red, Table Wines, Chabile, Meursault, Beau, Vermouth, Ruffino Red, Italian and French Liqueurs).
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