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Product
ID530
NameVermouth (French)
Start date1924
End date1934
Related productAlcoholic drink, beer, brandy, cognac, creme de menthe, liqueur, rum, sparkling wine, vodka, whisky, wine
Buisness SectorL2
Description

Wines were advertised during a short period of time only (1924-1934), and exclusively in the British newspaper North China Daily News. This suggests that Chinese consumers do not drink vermouth, and that this liquor was competed by more popular beverages after 1934 - either alcholic (beer, whisky) or soft drinks (sodas).

Advertisements usually placed the emphasis on the "French" origin of vermouth.

Appeal

French, taste, quality

MediumNewspaper
SourceNorth China Daily News
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