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Product
ID533
NameLime juice
Start date1949
Related productAlcoholic drink, orange squeeze, soda, beer, brandy, cognac, creme de menthe, liqueur, rum, sparkling wine, whisky, wine
Buisness SectorL2
Description

Compared to alcoholic drinks, soft drinks like "lime juice" appeared rather lately in both newspapers. This suggests that both Chinese and foreign consumers in Shanghai were not used to drinking soft drinks. Soft drinks were probably competed by spirits. Unexpectedly, orange squeeze and fruit juices appeared in the Shenbao as early as 1934, that is about fifteen years before soft drinks were advertised in the British North China Daily News. This lag time further supports the assumption that alcoholic drinks which were so popular among the foreign community might have impeded the adoption of soft drinks by foreign consumers in Shanghai.

Appeal

Taste, season, fresh

MediumNewspaper
SourceNorth China Daily News
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