1934
Advertising "assemblages" 1930-1937
  System/configuration of representations (P5)
    Page landscapes
    Copy models
      Shorter texts
      More efficient titles or slogans
      Realistic images of the package/product
      More refined figurative illustrations
      Ornamental and stronger borders
      Play on typography
      Play on contrasts
    Discursive styles
      Prominent rational style
        Testimonials from experts or celebrities
        Warning against imitations
        Shorter educational and descriptive texts (reason-why copy)
      Progress of emotional/suggestive style
        Appealing and lively illustrations
          Sexy women
          Ideal mother and family
          Cute children
        Comical style
          Humoristic figures
          Comic-strip devices
        Appeal to the senses and emotions
          Rich and refined lexical field related to vision, taste and touch
          Prominence of positive emotions (joy, happiness, success) and smiling figures
        Direct address to the consumer (question marks, exclamation points)
    Appeals
      Health
      Taste
      Sex/Beauty
      Child/Youth
      Happiness
  System/configuration of actors (P3, P4)
    Advertising agents/professionals
    Advertised goods/services
      Business sectors
        Types of products/services
          Brands
    Advertisers/Manufacturing companies
    Consumers/Markets
  System/configuration of mediums (P1, P2, P3, P6)
    Outdoor/3D advertising
    Indoor/2D/printed advertising