Model
Modelizing advertising "assemblages"
  System/configuration of representations (P5)
    Page landscapes
    Copy models
    Discursive styles
    Appeals
  System/configuration of actors (P3, P4)
    Advertising agents/professionals
    Advertised goods/services
      Business sectors
        Types of products/services
          Brands
    Advertisers/Manufacturing companies
    Consumers/Markets
  System/configuration of mediums (P1, P2, P3, P6)
    Outdoor/3D advertising
    Indoor/2D/printed advertising