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Press
ID156
TitleOnly Raisins supremely fine could win such world-wide favor.” Advertisement for Sun-Maid Raisins
SourceSaturday Evening Post
TypeDaily newspaper
TEMPORAL ENVIRONMENT
Year1927
MonthAugust
Day (number)6
DaySaturday
SPATIAL ENVIRONMENT
ACTORS
Business sectorH 1, N 2
DISCOURSES
Textual elements

In China yesterday some tiny tot became the possessor of a cash, just a fraction of our penny, and he spent it yesterday as thousands of Chinese children did – for eight Sun-Maid raisins in an envelope. (…)

The Chinese too have a sweet tooth. And they spend lavishly from slender earnings for Sun-Maid raisins.

Visual elements

Chinese child eating the Sun-Maid raisins he has just bought.

List of the various translations in various languages of Sun-Maid brand name.

LanguageChinese, English
Comment

J. Walter Thompson Company. 35mm Microfilm Proofs, 1906-1960 and undated. Reel 36.

Keyword(s)Child, raisin, health, sun-maid, myth, Chinese, language, pocket money
SourceJ. Walter Thompson Company. 35mm Microfilm Proofs, 1906-1960 and undated. Reel 36.
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