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Press

ID	214
Title	Advertisement for Sodozont toothpaste 所梳敦 (Soshudun) in the Shenbao, 1924
Source	Shenbao
Type	Daily newspaper
TEMPORAL ENVIRONMENT
Year	1924
Month	January
Day (number)	3
Day	Thursday
SPATIAL ENVIRONMENT
Page	16
Area Code	B13
ACTORS
Business sector	H 2
Product type	Toothpaste, Toothpowder, dental cream
Advertiser	HORLD F. RITCHIE & COMPANY, INC. CONNELL BROTHERS COMPANY, LIMITED
DISCOURSES
Textual elements	康健之基礎康健之基礎在良好之牙齒與淸潔之口腔所梳敦恃淸理牙齒最靈妥極完備行銷至今已將百年數百萬人因用所梳敦恃而有良好之牙齒所梳敦恃不含絲毫擦傷牙齒之質料祇使牙齒淸潔决不擦去牙磁用所梳敦恃刷牙口腔必覺淸凉爽快牙床可以堅固康健每日宜用　所梳敦恃牙糊二次每星期宜用　所梳敦恃牙粉二次再每日必擦牙床一次各處藥房出售中國經理　上海公利洋行 [美國紐約]可來洛固公司製造 Sales Reprentatives : Horld F. Ritchie & Co. Inc., New York U.S.A. 171 Madison Avenue, New York, U.S.A Manufacturers : Hall & Ruckel, Inc.
Visual elements	Images of the product (bottles, powder cases) Illustration showing a Chinese woman brushing her teeth
Appeal	Rational, woman, hygiene
Language	Chinese, English
Comment	Multiple forms of the product and price : 牙糊 [Yahu = toothpaste, dental cream] : 二次每星期宜用　牙粉 [Yafen = powder teeth] : 二次再每日必擦牙床 [Yachuang = gum] : 一次各處
Keyword(s)	tooth, toothpaste, dental cream, tooth powder, tooth gum, woman, american, sodozont, brush, female, Chinese

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