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TitleA cross-rhythmanalytic essay of the Chinese and British newspapers Shenbao and North China Daily news: three ways of measuring variations between weekdays, week-end and special editions (1914-1949)
Year Start1914
Year End1949
DateSaturday 4 March 2017

This two tables aim to compare weekdays, week-end and special editions (New Year) of the Chinese newspaper Shenbao and its British counterpart North China Daily News between 1914 and 1949. My purpose here is to identify variations in the material dimensions of the newspaper and its advertising spaces. For that very purpose, our five usual samples (Jan 7, 1914, Jan 3 1924, Jan , 1934, Feb 1, 1941, Jan 1, 1949) have been contrasted to week-end and special editions published more or less at the same time. The list of selected samples is provided in each table.  In each sample issue, we have then measured the three following criteria, directly borrowed from the first and second chapters of my dissertation: number of pages in the issue, advertsing population (number of advertisements in the same issue), advertising area (precisely, the maximal area covered by a single advertisement, on a scale ranging from 0, for subdistricts covering less than 10% of the page, to 4, refering to advertising "empires", i.e. full-page advertisements). The first sheet provides the data related to the Chinese newspaper Shenbao, while the second sheet does the same for the British newspaper North China Daily News.

These tables have proved useful tools to build the related graphs (see the "Graphs" section). They reveal two main findings:  

(1) While there are no obvious differences between weekdays and week-end or special editions at early times (1914) - especially in the North China Daily News (NCDN), which was not published on Sundays, and whose New Year edition is not available that year - and very slight variations at the end of the period (1941-1949), the strongest contrasts are to be found in the 1920-1930s editions, especially in Chinese newspaper Shenbao, whose number of pages more than doubled in New Year editons (Jan 1 1924 and 1934).

(2) The number of pages and advertisements are more subject to variations than advertising areas, which usually remained the same, except for New Year editions which are more encouraging to full-page advertisements, especially in the 1930s.

By juxtaposing the graphs of the Chinese and British newspapers, two further observations shall be made: 

(3) The Chinese newspaper Shenbao shows stronger contrasts (between weekdays, week-end and New Year editions) than the British newspaper. Compared to the Chinese newspaper, the NCDN appeared very stable, if not conservative, from one day to another. In 1914 and 1924, it was not published on Sundays (the Sunday edition was probably replaced by its weekly edition, the North China Herald). The sharpest contrasts are to be found in the 1930s, due to the publications of  Sunday magazines and special editions (70th Anniversary supplement on July 29, 1934). At the end of the period, (1941-1949), the NCDN appeared more repetitive than ever, probably due to the reduction of expenses and creativity during wartime.

(4) Paradoxically, the Chinese newspaper proved more affected by the Western New Year than its British counterpart NCDN. The Chinese editors seemed to have cleverly appropriated the Western tradition as a profitable opportunity for expanding newspaper and advertising spaces. By contrast, the NCDN New Year edition had nothing special. From 1914 to 1949, it appeared quite similar to ordinary editions.  

Keywordsweek, weekday, week-end, special, edition, issue, sample, New Year, supplement, weekly, page, number, population, area, scale, newspaper, North China Daily News, Shenbao

P8-I-B_Week.xlsx (37.02 ko)

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