337 | MADS

639 documents

237/639 results

Press

ID	337
Title	Advertisement for "Strong man" ginseng pills 力士商標人參再造丸 (Lishishangbiao renshen zazaowan) in the Shenbao, Jan 1 1949
Source	Shenbao
Type	Daily newspaper
TEMPORAL ENVIRONMENT
Year	1949
Month	January
Day (number)	1
Day	Saturday
SPATIAL ENVIRONMENT
Page	14
Location on page	HC
Area Code	E4
ACTORS
Business sector	H 1
Product type	Gingseng pills
Advertiser	YIDASHENYAN STORE
DISCOURSES
Textual elements	益大參燕行恭賀新禧　並祝康健仝人敬賀政府註冊　力士商標人參再造丸功能：補氣補血　舒筋活絡大號每粒十六元·中號每粒八元本埠各大南貨號均售地址：金陵東路三五號電話：八二七一一
Visual elements	(B2, B3) Trademark/logo (figure of a strong bare-chested man) also used as illustration (力士商標 lishi shangbiao) (B4) Circle frame to circumscribe the trademark/logo (B5) Strong contrasts (white characters on a black bckground)
Appeal	Health, strength, man
Language	Chinese
Comment	Short rational text, describing product qualities/effects (strengthen the body, enrich the blood, repair muscles. Use the vocabulary of Chinese medicine: air, breath (氣 qi), enrich blood (補血 buxue), ginseng (人參 renshen)
Keyword(s)	Newspaper, press, Shenbao, health, rational, trademark, registered, autority, ginseng, pill, muscle, strength, man, male, price

Image

File information
- size: 107.43 ko
- type: image/png

File information
- size: 93.08 ko
- type: image/png

237/639 results