Early Market Research in China

Archive

ID	851
Name	Marketing in the Orient
Title	Early Market Research in China
Year	1931
Author	Albert C. Row Company (Marketing, Sales Promotion)
Collection	Hoover Archives
Sub collection	Alonzo Bland Calder Papers (1911-1956), Box 45
Repository type	Archive
Description	Scrapbook comprising Calder's correspondence with A.C. Row, managing director of the Albert C. Row Company, dated June-October 1931. Includes samples of market research, advertising proofs and recipe books.
Comment	Albert C. Row. Late of BAT (China), Ltd. Managing Director of the pioneering marketing agency Albert C. Row Company. Marketing. Sales Promotion. Chinese name: 東方商市廣告協進社 (dongfang shangshi guanggao xiejinshe) Office address: 73 Nanking Road, Shanghai, China. Cable Address "Arrow". Phone 11471 Motto: "Local application of modern marketing methods"; "Greater sales through effective correlation of advertising with merchandising and sales efforts"
Keywords	marketing ; market research ; salesman ; advertising ; budget ; sample ; logo ; color ; chewing-gum ; banking powder ; cooking ; food ; Shanghai ; outdoor ; pamphlet ; street car ; demonstration ; window display ; media ;

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