Du soda pour les abeilles chinoises : Coca-Cola rafraîchit Shanghai (Refreshing Shanghai: A historical analysis of a 1928 advertisement for Coca-Cola in “The Bee Journal”) | MADS

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Title	Du soda pour les abeilles chinoises : Coca-Cola rafraîchit Shanghai (Refreshing Shanghai: A historical analysis of a 1928 advertisement for Coca-Cola in “The Bee Journal”)
Author	Armand, Cécile
Date	2013
Keywords	Advertising ; China ; Shanghai ; soda ; magazine ; woman ;
Abstract	This two-part essay published on the digital platform “L’Atelier numérique de l’histoire” (The digital workshop of history) offers both a distant and close analysis of a Chinese advertisement for Coca-Cola that appeared in the magazine “The Bee Journal” on May 21, 1928.
Text	To read part 1, please click here. To read part 2, please click here.

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Cécile Armand
Institut d'Asie Orientale
ENS de Lyon, Site Descartes
15 Parvis René Descartes
69341 Lyon Cedex 07 France
Email: cecile.armand@gmail.com

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