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TitleDu soda pour les abeilles chinoises : Coca-Cola rafraîchit Shanghai (Refreshing Shanghai: A historical analysis of a 1928 advertisement for Coca-Cola in “The Bee Journal”)
AuthorArmand, Cécile
KeywordsAdvertising ; China ; Shanghai ; soda ; magazine ; woman ;
AbstractThis two-part essay published on the digital platform “L’Atelier numérique de l’histoire” (The digital workshop of history) offers both a distant and close analysis of a Chinese advertisement for Coca-Cola that appeared in the magazine “The Bee Journal” on May 21, 1928.

To read part 1, please click here.

To read part 2, please click here.


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