Wall Hoarding advertising Gibbs Castile Toilet Soap (㓗士香皂 Jieshi xiangzao) in 1948

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Description

Image ID	34370
Title	Wall Hoarding advertising Gibbs Castile Toilet Soap (㓗士香皂 Jieshi xiangzao) in 1948
Year	1948
Date	January 1948
Estimated date	1948
Estimated period	Post 1943
Image information
Image type	Black and white photograph
Note(s)	PIN144
Keyword(s) [en]	hoarding, billboard, woman, winter, cloth, sunshade, signboard, shop sign, bicycle, shoulder, nude, man, hat, fur, gown
Environment
District type	commercial
Sector	H 2
Type of medium	Sign/Signboard, Billboard/Hoarding
Materials	Wood, metal, paper, painting
Station	Wall
Dimensions	10 x 4m
Estimated season	Winter
Estimated moment	day
Discourses
Textual element	brand name (A4), name of the manufacturer (A5), minimalist text/slogan (A2, A3)
Visual element	Image of the product/package (B1) carrying the brand name (A4), illustration showing a seducing semi-nude blond-haired Western woman (possibly a movie star?)
Appeal	Beauty, sense, odor, touch
Language	Chinese, English

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