Wall hoarding advertising Guchiling toothpaste (固歯靈牙膏 Guchiling yagao) next to a Caltex service station in 1948

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Description

Image ID	34376
Title	Wall hoarding advertising Guchiling toothpaste (固歯靈牙膏 Guchiling yagao) next to a Caltex service station in 1948
Year	1948
Date	January 1948
Estimated date	1948
Estimated period	Post 1943
Location	Shanghai
Image information
Image type	Black and white photograph
Note(s)	PIN127
Keyword(s) [en]	billboard, hoarding, service station, gasoline, wall, house, woman, toothpaste
Environment
Sector	E 3, E 4, H 2
Type of medium	Sign/Signboard, Billboard/Hoarding
Materials	Metal, painting, paper
Station	Wall, ground
Dimensions	7 x 5 m
Estimated moment	day
Discourses
Textual element	Exclamative text (A3), brand name (A4),
Visual element	Image of the package (toothpaste tube with English text) (B1), illustration showing a pretty smiling Chinese woman (B2)
Appeal	Beauty, appearance, hygiene
Language	Chinese, English

Image

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PIN127.jpeg (90.97 ko)

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