103 | MADS

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Press

ID	103
Title	Advertisement for Scott's Emulsion published in the Shenbao, January 3, 1924
Source	Shenbao
Type	Daily newspaper
TEMPORAL ENVIRONMENT
Year	1924
Month	January
Day (number)	3
Day	Thursday
SPATIAL ENVIRONMENT
Page	20
Location on page	HD
Area Code	D1
ACTORS
Business sector	H 1
Product type	cod liver oil
Advertiser	SCOTT & BOWNE MANUFACTURING CHEMISTS
DISCOURSES
Textual elements	嬰孩以母之健康爲生命如自行哺乳則重在生母不然則在乳母婦女常服司各脫乳白鰵魚肝油可謂格外之重要滋養身體旣日健嬰孩必肥實故在未生産前及哺乳時常服司各脫油可使嬰孩異常活潑各大藥房出售著名已五十年商標　（五）
Visual elements	Logo : fisherman Picture : a mother and her baby
Appeal	Health, child, baby
Language	Chinese, English
Comment	Idéal pour nourrir, vivifier et renforcer la constitution des enfants en bas âge (infants). Disponible dans toutes les pharmacies. Marque à la réputation établie depuis 50 ans. Rajeunissement du consommateur cible.
Keyword(s)	health, Shenbao, newspaper, press, cod liver oil, Scott's Emulsion, medicine, child, baby, infant, mother

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