122 | MADS

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Press

ID	122
Title	Advertisement for Taoshuntianguan (Japanese face beauty lotion) in the newspaper Shenbao in 1914
Source	Shenbao
Type	Daily newspaper
TEMPORAL ENVIRONMENT
Year	1914
Month	January
Day (number)	7
SPATIAL ENVIRONMENT
Page	14
Area Code	E1
ACTORS
Business sector	B 1, H 1, H 2
Advertiser	TAOGUSHUNTIANGUAN
DISCOURSES
Textual elements	根治暗瘡美顔水品質効驗俱冠于世界已爲各界所承認之日常用之誰愁人美貌麗質不如此美顔水　面　　頑癬　汗疹　膚裂　烟氣　雀斑　蛟臭虫之時　治皮膚諸等病　　色增艶美　皮膚生光澤　　售所　大日本大阪　桃谷順天館美顔水　根治暗瘡藥　大日本大阪　自造總發行所　桃谷順天館
Visual elements	Photographies of man and woman treated by the product as evidence
Appeal	Health, beauty, universality
Language	Chinese, Japanese
Comment	Exageration : popular everywhere worldwide reputation legendary dragon make the skin emit light (皮膚生光 pifu shengguang) Rational : description of disease (skin, acne), use of photography as evidence Brand: 美顔水 Product: 根治暗瘡藥 Advertiser : 桃谷順天館 (Osaka, Japan : 大日本大阪)
Keyword(s)	press, newspaper, Shenbao, beauty, health, hygiene, face, skin, acne, female, male, man, woman, Japan

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23/639 results