136 | MADS

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Press

ID	136
Title	Advertisement for Sanatogen 散拿吐瑾 (Sannatujin) in the Shenbao, 1924
Source	Shenbao
Type	Daily newspaper
TEMPORAL ENVIRONMENT
Year	1924
Month	January
Day (number)	3
SPATIAL ENVIRONMENT
Page	16
Location on page	CD
Area Code	A2
ACTORS
Business sector	H 1
Product type	medicine
Advertiser	BERLIN MEDICAL IMPORTS COMPANY (?) MELCHERS & COMPANY SANATOGEN COMPANY (CHINA), THE BRITISH MEDICAL IMPORTS COMPANY [THE]
DISCOURSES
Textual elements	柏林華發大葯行製造上海美最時洋行經理中醫文皺皺　西醫雄赳赳　彼此碰見點點頭拉拉手　西醫說道東方補品人參稱魁首中醫囬答散拿吐瑾延年益壽粉西方補品中的母　互相稱許信用卓著乆　並不是誇口　如今中外交通不比從前閉闗守　試問散拿吐瑾何處有　本外埠各大葯房都出售
Visual elements	Image of the package Illustration showing Western and a Chinese doctors exchanging their medicines: this illustration reinforces the textual message explicitly advocating the fruitful mixing of Western and Chinese medicines.
Appeal	Health, West, East
Language	Chinese
Comment	Rational discourse : advocating the deliberate and fruitful mixing of Western and Chinese medicines
Keyword(s)	press, newspaper, Shenbao, health, age, sanatogen, elderly, West, East, exchange, circulation, mixing, rational, doctor, physician, expert, Chinese, Western,

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