149 | MADS

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Press

ID	149
Title	Advertisement for 益群肥仔水 (Yiqunfeizishui) Infant Water in the Shenbao, Jan 1 1949
Source	Shenbao
Type	Daily newspaper
TEMPORAL ENVIRONMENT
Year	1949
Month	January
Day (number)	1
Day	Saturday
SPATIAL ENVIRONMENT
Page	1
Location on page	BG
Area Code	B1
ACTORS
Business sector	H 1, H 2
Advertiser	LIMIN PHARMACY
DISCOURSES
Textual elements	益群肥仔水兒童恩物　到處風行　嬰孩常服　強壯活潑粤港澳　益羣大药房出品廣州代理　利民大药房　槳　路一四二號各處药房均有代售
Visual elements	(B3) Naive style illlustration (baby appeal) (B5) Studied typography, strong contrasts (black/white)
Appeal	Health, child, baby
Language	Chinese
Comment	(A2) Slogan (child appeal): Favored by children, popular everywhere, standard dose for infants, make children strong and lively
Keyword(s)	Child, health, infant, water, hygiene, strength, newspaper, press, Shenbao, emotional, rational

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