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Press
ID173
TitleAdvertisement for Hennessy (海内斯 Haineisi) Cognac in the Shenbao in 1914
SourceShenbao
TypeDaily newspaper
TEMPORAL ENVIRONMENT
Year1914
MonthJanuary
Day (number)7
DayWednesday
SPATIAL ENVIRONMENT
Page3
Area CodeA6
ACTORS
Business sectorL 2
Advertiser
DISCOURSES
Textual elements

海内斯 三星斧頭牌白蘭地酒 係寰球最優之飲品也購者請認明西字庶不致悮

JAMENNESSY C  JAS HENNESSY CO COGNAC

本公司經售之海内斯白蘭地酒乃法國最大名廠所出揀選葡萄汁之精華取其所含補汁精製而成者可保貨眞且潔早已風行各國昔日到華之時無不歡迎並經中西醫士騐過洵屬精粹之品若遇寒熱胃痛等症飲之無不神效每於飯前飯後飲服甚益因其有消化力如欲樣子或說明書請將此告白剪下在中國境内附郵票六分在上海本埠附郵票三分向本公司函索或自來均可惟祈示明姓氏職業省府縣以便送呈 經售處各埠洋食物舖在華總經理上海龍東公司四川路十八號

Visual elements

Bottle of cognac

 

Appeal

Rational, hyperbolic, superlative

Health

LanguageChinese, English, French
Comment

Superlative/hyperbolic/exaggeration : the best beverage in the world (係寰球最優之飲品 xihuanjiu zuiyou zhi yinpin)

Rational :

  • invitation to identify/authenticate the original/authentic brand (請認明西字庶不致悮 qing renming xizi shu buzhi wu) ;
  • age/reputation of the company (早已風行 zaoyi fengxing; 昔日 xiri)
  • description of the product qualities : refined grape juice, purity (精粹 jingcui), made in France
  • testimonials by experts (authority) : recommended by Chinese and foreign doctors (中西醫 zhongxiyishi)
  • how to use the product: to drink before each meal (每於飯 wei yu fan); user's guide, manual, handbook (說明書 shuomingshu)

Health appeal : recommended by Chinese and foreign doctors (中西醫 zhongxiyishi) ; against stomachache (胃痛 weitong), cold (寒 han) and fever (熱 re) and other diseases (症 zheng) ; helps digestion (消化 xiaohua)

Keyword(s)press, newspaper, Shenbao, cognac, brandy, hennessy, french, three stars, superlative, hyperbolic, exaggeration, rational, reason, authenticate, original, brand, health, reputation, popularity, digest
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