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Press
ID215
TitleAdvertisement for Bournville Cocoa 本味可可粉 (Benwei kekefen) in the Shenbao, 1924
SourceShenbao
TypeDaily newspaper
TEMPORAL ENVIRONMENT
Year1924
MonthJanuary
Day (number)3
DayThursday
SPATIAL ENVIRONMENT
Page16
Area CodeB3
ACTORS
Business sectorN 1, N 2
Product typeCocoa
Advertiser
DISCOURSES
Textual elements

本味可可粉

商標 各洋貨店及食物店均有出售 上海麥邊洋行經理本味可可粉之廠全球 大潔凈異常製造全賴機部工人皆服白衣粉色深紅香清味醇婦女常飲之血氣必充足非茶或咖啡可比

Visual elements

Images of the product (tin case)

Illustration showing a Chinese woman drinking cocoa

Appeal

Emotional (appetite/taste appeal)

Rational (health apeal)

LanguageChinese, English
Keyword(s)rational, emotional, sense, nutrition, cocoa, milk, powder, health, appetite, woman, female, bowl, packet, taste, newspaper, press, Shenbao
Image

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adPress_ID-215_No-01.jpeg

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SB1924-01-03_16_Bournville.png (38.16 ko)

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- size: 38.16 ko
- type: image/png

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adPress_ID-215_No-02.jpeg

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Diapositive29.png (175.96 ko)

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- size: 175.96 ko
- type: image/png

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