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Press

ID	219
Title	Advertisement for Doctor Lowes Long Life pills published in the Shenbao, January 7, 1914
Source	Shenbao
Type	Daily newspaper
TEMPORAL ENVIRONMENT
Year	1914
Month	January
Day (number)	7
Day	Wednesday
SPATIAL ENVIRONMENT
Page	7
Location on page	BG
ACTORS
Business sector	H 1
Advertiser	DOCTOR LOWES PHARMACY
DISCOURSES
Textual elements	駱醫生延壽丸延壽丸健康ＤＯＣＴＯＲＬＯＷＥＳＬＯＮＧＬＩＦＥＰＩＬＬＳ男女老幼衛身良濟强筋健骨固本益　服法每日三次每次兩粒飯前服此西藥特爲華人而製自發見以來補益氣力藥中尤推獨步其功直入血分補隂血而使之清健益隨力固精神療腦系諸恙尤爲無雙妙品如服别藥無效一服此丸無不奏功凡辦事過勞色慾過度起居縱恣心神不安以致精神痿頓此丸能補耗散之元神益血健體如患中風諸痺腰骨身痛頭痛不眠胃虚怔悚心疾照服此丸均藥到病除○此丸又爲治婦女諸病神品虚人服之轉弱爲强老者服之轉老還童開胃健脾清心定志使人怡怡自得全體健康虚弱婦女面色萎白服之容顔轉增豓麗凡服此丸稍久者必能身心獲益實非淺鮮也　駱醫生延壽丸盛以精緻玻璃瓶上有螺絲鐵蓋每瓶載四十丸售價一元二角五分各大藥房均可購取　諸君購此妙藥祈勿悮買仿冒賤品湏認明每包上貼有商標爲荷電話四二○八上海南京路十一號半英國駱醫生總藥局啓
Appeal	Health
Language	Chinese, English
Comment	Exaggeration : unrivalled (無雙) ; universal panacea (suitable for everybody and every disease) Rational style description of the product/effects : to strengthen the body ; Western medicine (British doctor) adapted for Chinese people ; to boost sexuality how to use it (three times a day, while eating) consumers : suitable for everybody (the young and elderly, men and women)
Keyword(s)	health, newspaper, Shenbao, long, life, pill, longevity, old, young, age, man, woman, universal, rational, hyperbolic, panacea, child

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