229 | MADS

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Press

ID	229
Title	Advertisement for Anglo-Chinese Dispensary in the Shenbao, Jan 7, 1914
Source	Shenbao
Type	Daily newspaper
TEMPORAL ENVIRONMENT
Year	1914
Month	January
Day (number)	7
Day	Wednesday
SPATIAL ENVIRONMENT
Page	11
Location on page	BG
ACTORS
Business sector	H 1
Product type	medicine
Advertiser	ANGLO-CHINESE DISPENSARY
DISCOURSES
Textual elements	强種精血丸　病後之復元　注意凡患病者精血必驟然變壞及病退身安精血亦復其常度惟往往有累月窮年之久病百般醫治雖幸就痊然力乏神疲飲食少納總稱爲病後未能復元不知此皆精血爲久病所害若再拖延病根愈深元氣愈竭故法當精血兩補傷精失血之後　瘧疾之後　咳嗽之後　新戒鴉片之後　輕者一瓶重者數瓶奇效　凡此種種皆是最難復元非服此丸大補精血不可總發行所上海中英大藥房外埠各本分號各大藥房均有發售
Visual elements	Goblins, ornamental border (play on the word 精 jing = spirit, goblin ; energy, vitality)
Appeal	Rational : description of the product qualities and effects against cough, opium addiction, weakness), how to use it Emotional, comic (goblin : reference to the brand name)
Language	Chinese
Keyword(s)	Newspaper, press, Shenbao, health, comic, goblin, border, ornament, blood, vitality, supplement, rational, emotional, cough, goblin, spirit, opium

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