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Press
ID231
TitleAdvertisement for Rose, Downs & Thomspon (flour press and oil extracting machine) in the Shenbao, Jan 7, 1914
SourceShenbao
TypeDaily newspaper
TEMPORAL ENVIRONMENT
Year1914
MonthJanuary
Day (number)7
DayWednesday
SPATIAL ENVIRONMENT
Page11
Location on pageBD
ACTORS
Business sectorE 1
Product typeflour press, oil extracting machine
Advertiser
DISCOURSES
Textual elements

最新磨麵粉機器 價廉易舉商戰利器

此機乃英國名廠改良新式製造簡便靈捷無出其右機形雖小其結構完全可與大機器並駕齊驅亦用鋼磨大小共有四種每部每小時可出潔白麫粉五十磅起至一百五十磅米粟大麥均可入磨所出之粉質甚優美與土法用牛馬力石磨之粉有天壤之别此機可用人力運動或電汽馬達煤汽煤油水汀引擎均可需費省儉價廉易舉機器隨地均可安置毋需專建房屋于内地麫坊農家極爲合用運用之法粗工即能領會機身堅固耐久風行各國無不讚美本行自運華以來蒙各處内地實業家紛紛來行購辦日不暇給均稱爲簡便靈捷無出其右有志實業 諸君請注意 賜顧是幸上海福州路二十號 英商茂成洋行謹啓

Visual elements

Image of the machine

Appeal

Rational :

  • war appeal : timely reference to commercial war (商戰 shangzhan) and war in general
  • description of the qualities/effects : to grind various kinds of grains, to make flour  
  • How to use it can use tradition methods (beats of burden), servant/human force or kerosene
  • economic price
  • saving energy and time
  • convenience : can be installed in the house, become an ordinary domestic appliance
  • authority/testimonial : used by most industrialists/professionals
  • be aware of imitations, be sure to identify the right trademark, British trademark

Hyerbolic : superative (unrivalled, no better product)

 

 

LanguageChinese
Keyword(s)Newspaper, press, Shenbao, machine, rational, flour, press, oil, extraction, trademark, economic, authority, testimonial, superlative, industrialist, ordinary, home, domestic, flexibility
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