633 documents
134/633 results        
Press
ID234
TitleAdvertisement for 天經洋行 (Tianjin yanghang) Chinese tonic in the Shenbao, 1914 Jan 7
SourceShenbao
TypeDaily newspaper
TEMPORAL ENVIRONMENT
Year1914
MonthJanuary
Day (number)7
DayWednesday
SPATIAL ENVIRONMENT
Page5
Location on pageHC
ACTORS
Business sectorH 1
Product typemedicine, tonic (補品 bupin)
Advertiser
DISCOURSES
Textual elements

養生素 

美國新到男女老幼常服百補品力能排除百病根株

人身的保障 性滋潤 味甘甜 補五臟 壯身體 滋六腑 長壽命 

奪造化 功奇偉 空前 絕後 面容紅潤 精神爽健

美國璧柯臣化製養 生素西名雷夫士道義克之功力

古今何曾有不死藥空勞理想中外何人得長生術枉費研求此爲世界上人人共悉者也偉哉美國璧柯臣竟爾奇想天開奪造化之妙用化製一種能壯身能長命排除百病能造後天之養生素出現曾經各國醫學研究化分其性質雖服數千分之乳精亦難抵一二若服養生素一天足抵上品牛汁三十天之功力此品滋補富足盡當世萬物之精華决不能再出其上其效力之充分極可推到世界現行之補品能將人身已損之臟腑實行補足前患之病根因此治愈後來之微生虫病茵等殺滅無遺於是臟腑日見靈動身體日見强健曾按生理學之比例足慰數千年理想不死藥之渴望是以得蒙美政府特許專賣權優加奬勵以示有益衛生能却除人身之病苦增進健康幸福之妙品自經發行歐美士人莫不贊頌風行社會得愈弱病心病肺病腦病胃病者每年不下數十萬人若試其效力之速率可與枯瘦老翁連服數星期立見面色紅潤精神矍鑠所以能致此者蓋有添補臟腑之機力生長肌膚之肉網故得此返老還童之實驗兹因初運來華欲顯示效力之確眞特訂贈服章程無論何人請至本行每日上午十時至十二時下午二時至五時止當面試服以彰實驗璧柯臣者乃美國註册之名記養生素乃譯名也此品雖風行于歐美而中華士人未經嘗試是宜加意研究細味養生素之名義即可知其性質察其表面之狀况乃紫色之濃液辨其味則甘甜馨香服之初覺平淡無奇倘能連服一二瓶便有不可思議之效力發現所奇者能令人面目煥新面容光美麗若面容枯瘦者可一變爲紅潤而身體之重量亦漸加重三磅至五磅雖黑斑满面者亦能退爲白凈前後判若兩人且大補腎元能治陽痿精薄一切老翁服之可達生子之希望

養生素何以能補腦緣養生素有生長腦血䏭之能力如或不信可與澈夜不眠鬱悶厭煩精神萎疲腰酸腿軟腦經衰弱者服之一二瓶定能漸覺好睡每日早起神氣清爽性情愉快筋骨健壯此乃養補腦髓之確據故得有此奇功也

養生素何以能補肺緣養生素能滋生肺血䏭補壯肺體呼吸有力如或不信可與患咳嗽多痰氣逆哮喘者服之三四天立覺咳止氣順宿痰凝結若珠探喉而出列滑非常陳痰去淨新痰斷絕此即肺體已壯之明証他如吐血瘰癧癆瘵重症凡能服至一二打者自能出死入生立起沈疴此則屢經試騐消滅癆肺病無上之奇品也雖素最補肺之魚肝油其功力尚不及百分之一養生素何以能生精回陽滋腎補隂緣養生素能使赤血䏭與腦髓化生一種精液即俗稱精髓者留于體内營養全身洩於體外作爲生殖之原素加與精薄腎虧陽萎者服之便能精濃陽壯又有可以目覩者如與乳母服之立能增濃乳汁所哺小兒漸彤紅壯又如身瘦多痰多驚者服之百病消除體質健壯長大較速

養生素何以能壯心緣心乃藏血之經血薄者心必虧服養生素不由胃經之消化自能直入血中化生新鮮血液而使血液濃純心經堅壯如或不信可與心跳氣急四肢虚腫畏寒潮熱手軟足重者服之三四天便覺心靜腫退面轉紅色肌變潤澤手足輕健精神爽振若無生血實效焉有如此大功婦女且可調經帶止大有奇驗養生素何以能健脾活胃緣養生素能添補脾胃之新鮮赤血䏭長健脾胃之肉網而增消化力如或不信可與患作酸飽悶嘔 者服之一二瓶自能飯量漸加食物知味諸患俱消若無健脾之功焉有開胃之妙誠補五臟滋六腑袪百病長壽命空前絕後之百補品也若能常服養生素常添新鮮血液功力不輟自能不老長生此係生理學之經驗非虚言也世之有志衛生研究長生術欲享健康幸福者幸勿輕視此(美國璧柯臣)新發明之養生素如欲知其詳每瓶内譯有說明書一本請購服諸君細閱之可也小瓶洋一元二角每打拾二元大瓶洋二元二角每打念二元託局函購原班回件遠埠郵寄中途保險

中國總經理上海天經洋行移設英大馬路抛球場東烏利文洋行即亨達利洋行斜對面三百七十二號

Zhongfa dayaofang (sanmalu) 中法大藥房 三馬鹿

Zhongying dayaofang 中英大藥房

Wuzhou dayaofang 五洲大藥房

Guanghuatang dayaofang (simalu) 光華堂大藥房 四馬路

Visual elements

Border, typography

Appeal

Health

LanguageChinese
Comment

Very long text

Both hyperbolic and rational style : description, explanation of

  • Users : for everybody : man and woman, young and old (男女老幼 nannülaoyou)
  • Product/manufacturing process : Made in the United States, or made after American methods, by an Western doctor (璧柯臣化製)
  • Effets : to eradicate incompletely cured illness
  • Story-telling style : narrate the story of the product and its manufacturer, how it was invented, manufactured and registered as trademark in the US
  • Confession-style/Testimonials : several stories or several people cured by the tonic
  • Description of the the effects/diseases treated by the product : strengthen the body (muscles and bones), nourish the braind, remedy insomnia, lung diseases and tubercolisis impotence, infertitility, help to grow strong children children (replace cod liver oil) ; for women (against menstruation pain and to help having strong babies) ; longlife pill ; bring joy and happiness -> almost a panacea
  • How to use it : 說明書 (shuomingshu)
  • Respectful : 諸君 (zhujun) Ladies and Gentlemen
  • Price (expensive) : small bottle : 1 yuan 2 jiao ; large bottle : 2 yuan 2 jiao
  • How to get it : by mail order (guarantee, insurance, secure) or in one of the four large pharmacies in Shanghai
Keyword(s)Newspaper, press, Shenbao, health, medicine, chinese, tonic, distributor, rational, hyperbolic, emotional, joy, happiness, exaggeration, typography, border, confession, testimonial, panacea, magic, st
Image

Preview Image
adPress_ID-234_No-01.jpeg

Get original resolution
SB1914-01-07_05_ZhongfaDayaofang.png (253.07 ko)

File information
- size: 253.07 ko
- type: image/png

Preview Image
adPress_ID-234_No-02.jpeg

Get original resolution
Diapositive09.png (221.4 ko)

File information
- size: 221.4 ko
- type: image/png

134/633 results        
Last update: Friday 26 November 2021 (15:03) +
Page rendering in 0.023s