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Press
ID248
TitleAdvertisement for International Dispensary (female medicine) in the Shenbao, January 5, 1934
SourceShenbao
TypeDaily newspaper
TEMPORAL ENVIRONMENT
Year1934
MonthJanuary
Day (number)5
DayFriday
SPATIAL ENVIRONMENT
Page10
Location on pageBD
Area CodeA9
ACTORS
Business sectorH 1
Product typeFemale medicine
Advertiser
DISCOURSES
Textual elements

弱母不產健全之子女

意首相墨索里尼氏曾勸告婦女改善健康有『弱母不產健全之子女』語,良以母體不健,影響種族強弱殊巨。

月經病和受孕產的影響,乃婦女衰弱之最大原因,本藥房彂行之—月月紅…女界寳二藥,均係依據婦女生理特製之專劑,調經補虛,功效凖確,亦優生強種之要藥也。

每瓶洋一元

五洲大藥房彂行

Visual elements

Play on contrast (black/white) and shadow

Abstract illustration of a mother and child (shadowed figure)

Appeal

Health, child, mother

LanguageChinese
Comment

(A1) Title/Catch-phrase : Warning/threat : 'weak women would not give birth to strong children'

(A3) Timely text : reference to Musolini’s fascist program to strengthen the "race" (right side)

(A3) Educative text : teach women how to reach body harmony reconciliate their bodies with seasons (left side)

(A7) Expensive price : one yuan per bottle

 

Keyword(s)Newspaper, press, Shenbao, rational, emotional, contrast, black, white, shadow, mother, child, female, woman, comparison, authority, Musolini, fascism, race, eugenics, menstruation, pregnancy, harmony
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