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Press
ID257
TitleAdvertisement for China Savings Bank Corporation in the Shenbao, January 5, 1934
SourceShenbao
TypeDaily newspaper
TEMPORAL ENVIRONMENT
Year1934
MonthJanuary
Day (number)5
DayFriday
SPATIAL ENVIRONMENT
Page13
Location on pageHG
Area CodeB1
ACTORS
Business sectorF 1
Product typeSaving bank
Advertiser
DISCOURSES
Textual elements

中國企業銀行儲蓄部

奉贈袖珍火柴

本部各種存戶諸君請於民國廿二年十二月廿五日至廿三年元月十五日期間憑單摺向本縂分部領取

儲蓄縂部 上海四川路卅三號

蘇州分部 蘇州觀承德里

Visual elements

(B1) Image of the sample/gift (pocket-sized box of matches) : to embody the service, to make the (immaterial) financial  service more concrete and palpable

Appeal

Sample

LanguageChinese, English
Comment

Rational text : timely appeal, respectful language)

Use of sample (pocket-sized box of match as a gift)

Keyword(s)Newspaper, Shenbao, finance, saving, timely, sample, gift, match, pocket, season, new year, respect, elite, money, deposit
Image

Preview Image
adPress_ID-257_No-01.jpeg

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SB1934-01-05_13_F2_BankSavings.png (62.31 ko)

File information
- size: 62.31 ko
- type: image/png

Preview Image
adPress_ID-257_No-02.jpeg

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Diapositive21.png (164.61 ko)

File information
- size: 164.61 ko
- type: image/png

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