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Press

ID	276
Title	Advertisement for Chesebrough's Vaseline Pomade in the Shenbao in 1924
Source	Shenbao
Type	Daily newspaper
TEMPORAL ENVIRONMENT
Year	1924
Month	January
Day (number)	3
Day	Thursday
SPATIAL ENVIRONMENT
Page	16
Location on page	HG
Area Code	B3
ACTORS
Business sector	H 1
Product type	medicine
Advertiser	CHESEBROUGH MANUFACTURING COMPANY MUSTARD & COMPANY
DISCOURSES
Textual elements	凡士林生髮香膏 [VASELINE POMADE] 凡士林　且士寳公司 [Qieshi baogongsi] [Chesebrough MANUFACTURING COMPANY, NEW YORK, U.S.A] 善治頭皮各症芬芳可愛能去髮際垢穢用以潤髮光澤可鑑且使髮易扵生長而無脫落之患購者請認明上列商標庶不致悞並請注意此凡士林牌製品係美國紐約且士寳公司所製如無此商標與本公司之名義者均屬僞貨此凡士林生髮香膏分裝小　　　　　两種美國紐約且士寳製藥公司監製各處藥房及洋廣貨店均有出售老晉隆洋行上海獨家經理謹防假冒
Visual elements	Realistic images of the packages of various sizes and forms Trademark: English name used as a visual marker, and Chinese-style seal
Appeal	Health, beauty
Language	Chinese, English
Comment	(A3) Rational text beauty/health appeal description of the product and packages of various sizes injonction to authenticate the trademark
Keyword(s)	Newspaper, press, Shenbao, health, rational, package, size, trademark, authenticity, seal, beauty, appearance, cleanness, hygiene

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176/639 results