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Press
ID285
TitleAdvertisement for International Dispensary in the Shenbao, January 5, 1934
SourceShenbao
TypeDaily newspaper
TEMPORAL ENVIRONMENT
Year1934
MonthJanuary
Day (number)5
DayFriday
SPATIAL ENVIRONMENT
Page15
Location on pageBD
Area CodeB2
ACTORS
Business sectorH 1
Product typemedicine
Advertiser
DISCOURSES
Textual elements

人造自來血

係依據生理實騐之科學製劑功效確實非一般標新眩異而少實效者所能及蓋歴年接得因服「自來血」而獲愈者之謝函盈箱累篋是事實之明證也

功效 補血液…健胃腸

益精髓…壯精神 男女老幼均可餌服

大瓶二元 小瓶一元二角

五洲大藥房發行

Visual elements

(B1) Realistic image of the packge

(B3) No illustration

(B5) Oblique lines (to create a visual dynamic effect)

(B5) Play on contrasts (gradation of black, white and grey colors)

Appeal

Health

LanguageChinese, English, French
Comment

Rational text :

  • product efficacy (功效 gongxiao)

  • comparison with oher (inferior products)

  • how to obtain the product : mail order

  • testimonial, certificate

  • diseases trated and expected effects : to repair/enrich blood (bu xueye 補血液), to repair stomach (胃 wei) or intestines (腸 chang), to revigorate (精神 jingshen)

  • users : everybody (男女老幼)

  • how to use it : to swallow (餌 er)

  • prices (quite expensive)

Keyword(s)Newspaper, Shenbao, health, rational, testimonial, certificate, authority, efficacy, comparison, mail order, blood, stomach, intestine, man, young, old, woman, universal
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