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Press Ad

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Press

ID	285
Title	Advertisement for International Dispensary in the Shenbao, January 5, 1934
Source	Shenbao
Type	Daily newspaper
TEMPORAL ENVIRONMENT
Year	1934
Month	January
Day (number)	5
Day	Friday
SPATIAL ENVIRONMENT
Page	15
Location on page	BD
Area Code	B2
ACTORS
Business sector	H 1
Product type	medicine
Advertiser	INTERNATIONAL DISPENSARY (FIVE CONTINENTS PHARMACY)
DISCOURSES
Textual elements	人造自來血係依據生理實騐之科學製劑功效確實非一般標新眩異而少實效者所能及蓋歴年接得因服「自來血」而獲愈者之謝函盈箱累篋是事實之明證也功效　補血液…健胃腸益精髓…壯精神　男女老幼均可餌服大瓶二元　小瓶一元二角五洲大藥房發行
Visual elements	(B1) Realistic image of the packge (B3) No illustration (B5) Oblique lines (to create a visual dynamic effect) (B5) Play on contrasts (gradation of black, white and grey colors)
Appeal	Health
Language	Chinese, English, French
Comment	Rational text : product efficacy (功效 gongxiao) comparison with oher (inferior products) how to obtain the product : mail order testimonial, certificate diseases trated and expected effects : to repair/enrich blood (bu xueye 補血液), to repair stomach (胃 wei) or intestines (腸 chang), to revigorate (精神 jingshen) users : everybody (男女老幼) how to use it : to swallow (餌 er) prices (quite expensive)
Keyword(s)	Newspaper, Shenbao, health, rational, testimonial, certificate, authority, efficacy, comparison, mail order, blood, stomach, intestine, man, young, old, woman, universal

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