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Press Ad

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Press

ID	296
Title	Advertisement for Paramount Ballroom in the Shenbao, January 5, 1934
Source	Shenbao
Type	Daily newspaper
TEMPORAL ENVIRONMENT
Year	1934
Month	January
Day (number)	5
Day	Friday
SPATIAL ENVIRONMENT
Page	21
Location on page	BG
Area Code	A3
ACTORS
Business sector	L 3
Product type	Entertainment
Advertiser	PARAMOUNT BALLROOM
DISCOURSES
Textual elements	百樂門大飯店 [PARAMOUNT BALLROOM] 靈秀獨峙　氣概無比靜安寺路對面愚園路口電話三〇〇五〇本星期六日舉行空前茶舞大會全滬舞場望塵莫及交際舞外極視聽之樂事視—加演特別節目有Billy　Head等名家之表演雖海上著名舞廳在夜間亦未有如此優美之節目今本廳竟於茶舞會中舉行之可稱空前盛大矣聽—佐以百樂門全班樂隊自本廳開幕以來百樂門樂隊之美譽已遍每上知音者且稱為遠東樂隊之最優美而足以陶冶性情者蓋其譜曲奏樂自非尋常之樂隊所可比擬是以愛好言樂舞蹈之仕女蒞本廳後卽覺留連忘返也門票　每位壹元茶點　每位壹元
Visual elements	(B2) Trademark/logo
Appeal	Happiness
Language	Chinese
Comment	(A1, A5, A6) Title/subtitle : company name and address (A2) Hyperbolic slogans (the sole, incomparable) (A2) Timely catchphrase (dance festival of the week) (A3) Rational text (program, schedules, prices) (A7) Prices
Keyword(s)	press, newspaper, Shenbao, ballroom, entertainment, program, hyperbolic, rational, emotional, trademark, joy, happiness, restaurant, hotel, leisure, pleasure

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