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Press
ID296
TitleAdvertisement for Paramount Ballroom in the Shenbao, January 5, 1934
SourceShenbao
TypeDaily newspaper
TEMPORAL ENVIRONMENT
Year1934
MonthJanuary
Day (number)5
DayFriday
SPATIAL ENVIRONMENT
Page21
Location on pageBG
Area CodeA3
ACTORS
Business sectorL 3
Product typeEntertainment
Advertiser
DISCOURSES
Textual elements

百樂門大飯店 [PARAMOUNT BALLROOM]

靈秀獨峙 氣概無比

靜安寺路對面愚園路口電話三〇〇五〇

本星期六日舉行空前茶舞大會全滬舞場望塵莫及

交際舞外極視聽之樂事

視—加演特別節目

有Billy Head等名家之表演雖海上著名舞廳在夜間亦未有如此優美之節目今本廳竟於茶舞會中舉行之可稱空前盛大矣

聽—佐以百樂門全班樂隊

自本廳開幕以來百樂門樂隊之美譽已遍每上知音者且稱為遠東樂隊之最優美而足以陶冶性情者蓋其譜曲奏樂自非尋常之樂隊所可比擬是以愛好言樂舞蹈之仕女蒞本廳後卽覺留連忘返也

門票 每位壹元

茶點 每位壹元

Visual elements

(B2) Trademark/logo

Appeal

Happiness

LanguageChinese
Comment

(A1, A5, A6) Title/subtitle : company name and address

(A2) Hyperbolic slogans (the sole, incomparable)

(A2) Timely catchphrase (dance festival of the week)

(A3) Rational text (program, schedules, prices)

(A7) Prices

Keyword(s)press, newspaper, Shenbao, ballroom, entertainment, program, hyperbolic, rational, emotional, trademark, joy, happiness, restaurant, hotel, leisure, pleasure
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