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Press
ID341
TitleAdvertisement for Aemesis 愛美西施 (Aimei xishi) female medicine in the Shenbao in 1941
SourceShenbao
TypeDaily newspaper
TEMPORAL ENVIRONMENT
Year1941
MonthFebruary
Day (number)1
DaySaturday
SPATIAL ENVIRONMENT
Page14
Location on pageHD
Area CodeB4
ACTORS
Business sectorH 1
Product typemedicine
Advertiser
DISCOURSES
Textual elements

十人懷胎七人(吐)

任何姙娠嘔吐及因姙娠而起諸種異常性輕重症候乃至虧弱病倒者,如服 

愛美西施 AEMESIS

無不藥到病除,迅速恢復健康,久服防小產並保母子康寧。本品兼治

老幼婦女一切虛弱症,不育症,助長少女發育,促進全身健美,調經養血,防止早老。小瓶卅粒,大瓶百五十粒,藥房公司均售。天平化學製藥廠出品。

Visual elements

(B1) Unclear image of the bottle

(B3) Strange abstract illustration

(B5) Studied typography, play on contrasts (gradation of white, black, grey), English brandname used as visual marker

 

Appeal

Health, woman, motherhood, child, beauty, West

LanguageChinese
Comment

Rational text describing the product qualities/effects, how to use it (against abnormal pains and illnesses during pregnancy, menstruation pains, and other female diseases).

Keyword(s)press, newspaper, Shenbao, health, woman, rational, bottle, beauty, West, mother, pregnancy, child, menstruation
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