(A1) Image of the package/bottle, strikly resembling competitive brands (De Witt, Doan, Respiroids)
(B3) Idealized family scene aimed to touch potential female buyers (mothers). Family members' roles are clearly gendered: the father reading the newspaper, the perfect housewife/mother bringing the medicine, snack or baby food, children are playing. The interior of the house is richly furnished and decorated.
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