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Press

ID	353
Title	Advertisement for 太和大藥房 (Taihe dayaofang) cough syrup (保肺漿 baifeijiang) in the Shenbao in 1941
Source	Shenbao
Type	Daily newspaper
TEMPORAL ENVIRONMENT
Year	1941
Month	February
Day (number)	1
Day	Saturday
SPATIAL ENVIRONMENT
Page	13
Location on page	HD
Area Code	A7
ACTORS
Business sector	H 1
Product type	Cough, syrup, medicine
Advertiser	TAIHE PHARMACY
DISCOURSES
Textual elements	止咳化痰唯一聖藥保肺漿以止咳化痰為能事藥到病除以强肺防癆為天職宜於常服大小瓶兩種各藥房均售上海四馬路太和大藥房發行
Visual elements	(A1) Image of the package/bottle, strikly resembling competitive brands (De Witt, Doan, Respiroids) (B3) Idealized family scene aimed to touch potential female buyers (mothers). Family members' roles are clearly gendered: the father reading the newspaper, the perfect housewife/mother bringing the medicine, snack or baby food, children are playing. The interior of the house is richly furnished and decorated.
Appeal	Health, family, mother, woman, child, baby
Language	Chinese
Keyword(s)	Newspaper, press, Shenbao, health, family, mother, woman, child, baby, emotional, gender, father, housewife, ideal, rational, cough, syrup, lung, package, typography

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253/639 results