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Press
ID353
TitleAdvertisement for 太和大藥房 (Taihe dayaofang) cough syrup (保肺漿 baifeijiang) in the Shenbao in 1941
SourceShenbao
TypeDaily newspaper
TEMPORAL ENVIRONMENT
Year1941
MonthFebruary
Day (number)1
DaySaturday
SPATIAL ENVIRONMENT
Page13
Location on pageHD
Area CodeA7
ACTORS
Business sectorH 1
Product typeCough, syrup, medicine
Advertiser
DISCOURSES
Textual elements

止咳化痰唯一聖藥 保肺漿

以止咳化痰為能事藥到病除以强肺防癆為天職宜於常服

大小瓶兩種各藥房均售上海四馬路太和大藥房發行

Visual elements

(A1) Image of the package/bottle, strikly resembling competitive brands (De Witt, Doan, Respiroids)

(B3) Idealized family scene aimed to touch potential female buyers (mothers). Family members' roles are clearly gendered: the father reading the newspaper, the perfect housewife/mother bringing the medicine, snack or baby food, children are playing. The interior of the house is richly furnished and decorated.

Appeal

Health, family, mother, woman, child, baby

LanguageChinese
Keyword(s)Newspaper, press, Shenbao, health, family, mother, woman, child, baby, emotional, gender, father, housewife, ideal, rational, cough, syrup, lung, package, typography
Image

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adPress_ID-353_No-01.jpeg

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SB1941-02-01_13_H1_Taihe_Lung.png (27.25 ko)

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- size: 27.25 ko
- type: image/png

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adPress_ID-353_No-02.jpeg

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Diapositive52.png (121.25 ko)

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- size: 121.25 ko
- type: image/png

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