Money from Home
"We will grant you", said the home office, "Fice hundred dollars per month for advertising purposes."
"Not bad," said the recently appointed distributor.
But what to do with it?
He knew little of the local market, perhaps nothing of the people to whom he hoped to sell. He was busy placing his wares in the hands of retailers, he had no knowledge of advertising media, no idea of how the five hundred could be used advantageously.
To such a man, the services of an experienced advertising agency are indispensable.