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Press
ID664
TitleBill. Advertisement for China Commercial Advertising Agency (HK)
SourceSouth China Morning Post
TypeDaily morning newspaper
TEMPORAL ENVIRONMENT
Year1962
MonthJuly
Day (number)23
DayMonday
SPATIAL ENVIRONMENT
Page7
ACTORS
Business sectorF 6
Product typeadvertising;
Advertiser
DISCOURSES
Textual elements

BILL

The myth of the ad man who guzzles martinis at lunch is really destroyed when you meet the Managing Director of China Commercial. Bill Ling is a teetotaller. And what's more, his calm, direct approach and great warmth is welcome counterpoint to the tension of this business famous for its ulcers. 

Bill's clients seem to like this approach. Since 1960 when he became manager, the agency billing has almost doubled. Bill personnaly supervises some prime accounts like Colgate, Rado Watch and Max Factor. 

Busy as he is, Bill often has time to talk with prospective clients about their own advertising or marketing proble;s. Ring him up at 22572. Just ask for Bill Ling. He'll be happy to chat with you. 

CHINA COMMERCIAL ADVERTISING AGENCY (HK), LTD.

Central Building, 3 Pedder Street, Hongkong, B.C.C.

 

LanguageEnglish
Keyword(s)CCAA;Ling;son;biography;portrait;personality;serial;myth;alcoholic;health;tension;reputation;managing director;
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SCMP1962Jul23-7_BioAdBill.pdf (33.04 ko)

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