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Press
ID745
TitleLook ! The Gorgeous Night-View of Claude Neon Light
SourceChina Press
Typenewspaper
TEMPORAL ENVIRONMENT
Year1933
Month12
Day (number)6
SPATIAL ENVIRONMENT
Page12
ACTORS
Product typeneon light; theater
Advertiser
DISCOURSES
Textual elements

Look ! … The Gorgeous Night-View of Claude Neon Light Installation at the Metropol Theatre.

The giant glass enclosed columns, each sixty-four feet in length, together with the huge sign reading “Metropol” in both English and Chinese, and the two hundred feet of Neon Tubing about the canopy forms a harmonious whole, making one of the most impressive additions to the architectural beauty of Shanghai. The installation is in keeping with the modernistic trend, both in the colmuns and in the main vertical sign.

LanguageEnglish
Keyword(s)night; view; theatre; neon; architecture; modern; bilingual; vertical;
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19331206_CP_AD_Claude_NightView.pdf (361.92 ko)

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