Explains the bad reputation of "Oriental' goods in the United States by the Chinese merchants' supposed backwardness about advertising. By contrast, provides a list of Chinese stores in the US that successfully appropriated new advertising and selling method. Encourages young Chinese businessmen, not only Chinese retailers in the US but also Chinese exporters in China, to invest in advertising, especially in magazines advertising, in order to stimulate American women's desires for oriental good, and to leave the specific advertising to retail establishments.