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printID516
Full referenceDefinitions of "Good Will" are argued in Court. Two Witnesses To Be Called Today In Trade Mark Case (1925)
TypeJournal article
TitleDefinitions of "Good Will" are argued in Court. Two Witnesses To Be Called Today In Trade Mark Case
Year1925
JournalChina Press
LanguageEnglish
Keywordsgoodwill; trademark; court; case; department store; tobacco; cigar; label; Shanghai; Hongkong; Manila; China;
Note

China Press. Mar 3, 1925, p. 3

Suggests the emergent distinction between trademark and brand: "the reputation of the article and not the reputation of the maker is the main feature of the trademark suit". 

Mobilizes the notion of "goodwill" in relation to trademarks and popularity of cigars

Actor

  • Wing On Company
  • INGENOHL, Carl
  • MACLEED, R.N. (Counsel for defense)
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