Wang, Jian, Foreign advertising in China: becoming global, becoming local (2000)

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Full reference	Wang, Jian, Foreign advertising in China: becoming global, becoming local (2000)
Type	Book
Author(s)	Wang, Jian
Title	Foreign advertising in China: becoming global, becoming local
Year	2000
Year of publication	2000
Place of publication	Ames
Publisher	Iowa State University Press
Number of Pages	164
ISBN	978-0-8138-1828-3
Language	English
Subject	History
Keywords	Advertising, agency, americanization, China, consumer, contemporary, history, imperialism, foreign, global, local, hybridity
Abstract	Source: Morgan, 2009: 14-15
Support	Print

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