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Full reference
Wang, Jian, Foreign advertising in China: becoming global, becoming local (2000)
Type
Book
Author(s)
Wang, Jian
Title
Foreign advertising in China: becoming global, becoming local
Year
2000
Year of publication
2000
Place of publication
Ames
Publisher
Iowa State University Press
Number of Pages
164
ISBN
978-0-8138-1828-3
Language
English
Subject
History
Keywords
Advertising, agency, americanization, China, consumer, contemporary, history, imperialism, foreign, global, local, hybridity
Abstract
Source: Morgan, 2009: 14-15
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