Xu, Baiyi, Marketing to China: one billion new customers (1990) | MADS

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Full reference	Xu, Baiyi, Marketing to China: one billion new customers (1990)
Type	Book
Author(s)	Xu, Baiyi
Title	Marketing to China: one billion new customers
Year	1990
Year of publication	1900
Place of publication	Lincolnwood, Ill.
Publisher	NTC Business Books
Language	English
Subject	Economics & Management
Keywords	Advertising, marketing, China, contemporary, Consolidated National Advertising Agency, copywriter, consumer, customer, biography, testimonial, memoir
Note	Xu Baiyi was a copywriter at the Consolidated National Advertising Co. He received advertising training through a correspondence course from the Dixon School of Advertising in London. Source: Interview with Xu Baiyi, Shanghai, 1996 (quoted by Wang, 2000: 30).
Support	Print

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