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TitleCarl Crow's application for permit to erect a hoarding corner Avenue & Gordon Road for advertising Ruby Queen cigarette in 1926 (rejected on account of the residential nature of the neighborhood)
Estimated period1919-1929
Image information
Image typeDrawing

Letter from Carl Crow to Commissioner of Public Works applying for a building permit covering the construction of an advertising hoarding at Avenue Road and Gordon Road as shown on attached sketch. Shanghai, May 21, 1926. Source: SMA (SMC), U1-14-3253 (1508).  

 We request that a building permit be issued covering the erection of an advertising hoarding 11'x25' at Avenue Road and Gordon Road, shown on attached sketch. This being covered by paragraph "A" in  your letter of April 12, 1924. Plans of proposed bulletin are held on file in the permit office. Trusting you will give this your immediate attention.

Keyword(s) [en]hoarding, cigarette, Ruby Queen, Crow, residential, neighborhood, tobacco
District NameInternational Settlement - Western
District typeresidential
SectorL 1
Type of mediumBillboard/Hoarding
StationIn lieu of a bamboo fence
Dimensions11' x 25'
Estimated seasonSummer
Estimated momentday
LanguageChinese, English

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