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TitleBasic elements composing the ideal copy in Shanghai newspaper (key & color code)
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This key & color code identify the basic elements which composed the "ideal copy". It helps to understand my mapping/modelization of individual advertisements in Shanghai newspapers. It is divided into two parts: textual elements (in red) and visual or semi-visual elements (blue). This list of basic elements was mostly inspired by four contemporary handbooks (Kuai, 1928; Su, 1929; Lu, 1940; Wu, 1946).

Keywordsideal, copy, essentials, color, key, code, visual, textual, handbook, map, advertisement, model, modelization
LanguageChinese, English

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