142 documents
124/142 results        
Maps
ID242
TitleAdvertising and shopping facilities in the French Concession (1937)
Digitized fileNo
Year Start1937
Description

The data come from an multipurpose survey conducted in 1937 by the French Municipal Council. Drawing on this survey, I was able to calculate the number of shops by districts and then to map the shopping districts in the French Concession. On the following map, the darkest color represents the highest number of shops.

The map reveals a strong correlation between the presence of advertisements and the commercial nature of the district. The higher the number of shops, the higher the concentration of ads. Then districts with more than 50 shops may attract up to 25 advertisements within a radius of 400 m, especially along Avenue Joffre. This once more supports professionals’ prescriptions to place advertisements in the immediate proximity of shops in order to ensure that consumers would not postpone their buying decisions or forget the specific brand advertised on the billboard they just saw. (Bacon 1929)

Keywordscensus ; population ; shop ; district ; resident ; French Concession ; Shanghai
LanguageEnglish
Image

Preview Image
adCoMap_ID-242_No-01.jpeg

124/142 results        
Last update: Sunday 3 March 2024 (03:13) +
Page rendering in 0.02s