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Brand
brandID307
brandNameCresival
brandName_zh克利西彿 (治咳咍聖藥)
brandName_pinKelixifu (zhikehai shengyao)
dateStart1934
dateEnd1941
buisnessSectorH1
Description

Manufactured by BAYER PHARMA COMPANY

While the brands "Helmitol" or "Panflavin" appeared exclusively in the North China Daily News, the brand "Cresival", like "Aspirin", appeared in both newspapers in 1934-1941. While advertisements Cresival adopted a rational style in the British newspaper, it was still advertised as a "panacea" (聖藥 shengyao) in the Chinese newspaper Shenbao as late as 1934.

Appeal

Health, panacea, miracle, magic

MediumNewspaper
SourceNorth China Daily News, Shenbao
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