Weight loss drug manufactured by the Italian company ISTITUTO SEROTERAPICO MILANESE.

While the brands "Eidoiacol" or "Mixocon" manufactued by the same company appeared exclusively in the Shenbao, the brand "Endoxidina" was advertised in both newspapers in 1934. Contrary to Carl Crow's claims (Crow, 1937: 33-34), this suggests that both Chinese and Western women shared the concern for "losing weight".