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Brand
brandID366
brandNameMurine For Your Eyes
dateStart1941
buisnessSectorH1, H2, H3
Description

Manufactured by MURINE COMPANY, INC. (formerly "Murine Eye Remedy Company")

The indications or uses for this product as provided by the manufacturer are: "Cleanses, soothes, and refreshes the eyes. Cleans eyes of dust, smoke, dirt, and other irritants".

1897 Drs. James and George McFatrich founded the Murine Eye Remedy Company in order to sell their patent eye water. Eventually the business expanded to salves, tonic, baths, powders and pills to help cure various eye ailments. They further founded a school called "the Northern Illinois College of Opthmalmology and Otology".
1912 The American Medical Association (AMA) blasted Murine for using false advertising and for the school's abuses, based on deceptive courses and prohibitive prices. 
1940s The McFatrichs continued to be investigated by various groups and federal agencies.
Since 1940s After eliminating outrageous claims from its advertising, Murine is still a top seller of over the counter eye drops today. The McFatrichs' school combined with others in the area to become the highly respected Illinois College of Optometry.

 

Sources/references:

  • Foundation of the American Academy of Ophtalmology Website, "Murine";
  • National Museum of American History, "Murine For Your Eyes"
Appeal

Health, clean, eye, fresh, hygiene, vision

MediumNewspaper, press
SourceNorth China Daily News
file attachment

Murine_History.pdf (126.1 ko)

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