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ID13
NameLetter from Tokyo Koshinjo, Limited to Shanghai Commercial & Savings Bank, Limited
TitleLetter from Tokyo Koshinjo, Limited to Shanghai Commercial & Savings Bank, Limited. Investigation on two Shanghai-based advertising agencies - Consolidated National Advertising Co. and Carl Crow, Inc.
Title [cn]上海商业储蓄银行有关广告业调查资料
Year1930
AuthorTokyo Koshinjo, Limited
CollectionQ series
Reference NumberSMA, Q275-1-1840-37 (106-107)
Repository typeArchive
Description

Letter dated August 1930 from The Tokyo Koshinjo, Limited to the Shanghai Commercial & Savings Bank, Limited, to forward the results of the investigation made on the Consolidated National Advertising Co.

 

Comment

In the 1920-1940s, Shanghai banks - such as the Tokyo Koshinjo, Limited - were often requested to make investigation on Shanghai-based advertising agencies, in order to evaluate their solvability. These investigation offer a rich source to document the history of advertising agencies (date of founding, incorporation, status, founder and manager, autorized capital, clients, etc.). 

Keywordsbank ; investigation ; Shanghai ; Tokyo ; Japan ; Consolidated ; press ; newspaper ; Shenbao ; Xinwenbao ; Europe ; America
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