Letter dated August 1930 from The Tokyo Koshinjo, Limited to the Shanghai Commercial & Savings Bank, Limited, to forward the results of the investigation made on the Consolidated National Advertising Co.
In the 1920-1940s, Shanghai banks - such as the Tokyo Koshinjo, Limited - were often requested to make investigation on Shanghai-based advertising agencies, in order to evaluate their solvability. These investigation offer a rich source to document the history of advertising agencies (date of founding, incorporation, status, founder and manager, autorized capital, clients, etc.).
Lianhe_TokyoKoshinjo_1930.pdf (1.92 Mo)
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Institut d'Asie Orientale
ENS de Lyon, Site Descartes
15 Parvis René Descartes
69341 Lyon Cedex 07 France
Labo Junior Nhumérisme
Séminaire EHESS "L'historien et l'espace"
Séminaire EHESS "Images et histoire"