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ID271
NameDifficulties of American Advertising in China
TitleAmerican advertising in China
Year1921
AuthorArnold, Julean, Commercial Attache, Peking; Elridge, F.R., Chief, Far Eastern Division; Sanger, J.W., Trade Commissioner;
CollectionNARA, General records of the Bureau of Foreign and Domestic Commerce (RG151)
Sub collectionTrade Promotion, Advertising (Belgium - Ecuador), China (1919-1933)
Reference NumberFile Class 470, Box 2249
Repository typeArchive
Description

Correspondence dated December 1920-January 1921 between the Commercial Attache in Peking (Arnold) and the Director of Bureau, Washington, addressing the urgent need to call the attention of American manufacturers to the importance of turning to competent American advertising agencies, in order to make proper appropriations and to get better results on the China's market. Includes a more substantial 2-page note by Arnold entitled "Difficulties of American Advertising in China".

Comment

File Class 470, Trade Promotion,  Advertising (Belgium - Ecuador), Box 2249, China (1919-1933), p.31-40

 

Keywordsadvertising ; agency ; appropriation ; waste ;
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