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ID912
NameAdvertising Hoardings. Carl Crow Incorporated. Western District 11, Blydenburgh's Turn & corner Avenue Haig/Bubbling Well. 1923-1925
TitleCarl Crow, Inc.: Billboards at Blydensburg turn
Year1923
AuthorCarl Crow, Inc.; Shanghai Municipal Council;
CollectionShanghai Municipal Archives (SMA)
Sub collectionShanghai Municipal Council (SMC)
Reference NumberU1-14-3253 (1546-1560). 
Repository typeArchive
Description

Advertising Hoardings - Carl Crow Incorporated. Western District 11, Blydenburgh's Turn & corner Avenue Haig/Bubbling Well. 1923-1925. Source: SMA (SMC), U1-14-3253 (1546-1560). 

Letter from Carl Crow to Secretariat applying for permission to erect advertising boards at two locations: on Blydenburgh's Turn and corner Avenue Haig/Bubbling Well. Shanghai, July 13, 1923. Source: SMA (SMC), U1-14-3253 (1547, 1562).

Will you kindly advise us on what terms the Council will rent the parcel of land at the junction of Avenue Joffre and Avenue Haig known as "Blydenbur's Turn"? If I can secure a satisfactory lease to this parcel of land I inted erecting advertising signs of the same type as those erected recently on the property leased from the Council at the corner of Chengtu Road and Avenue Foch. The Boards would be erected at the extreme Western edge of the property and we would keep the turf on the tract in good condition and plant flowers and shrubs. I say point out that the erection of advertising boards at this place would not in any way obscure the view of the turn in the road.

I would like to ask on what terms the Council will lease us the recently acquired parcel of land at the corner of Bubbling Well Road and Avenue Haig, opposite east of Lot No. 2596.  

Copy of Minute of Works Comittee Meeting Held on Tuesday - July 31, 1923. Shanghai, July 31, 1923. Source: SMA (SMC), U1-14-3253 (1548, 1563).

Advertising. An application from Messrs. Carl Crow, Inc. for the erection of an advertisement hoarding on the piece of vacant land known as Blydensburg's Turn, B.C. Lot 876 is approved, subject to payment of a yearly rental of Tls. 250, and submission of the proposed hoarding to the Public Works Department. A like application in respect of unregistered land opposite Cadastral Lot 2596 is not approved. 
 
Extract from Municipal Gazette dated August 9, 1923. Shanghai, August 9, 1923. Source: SMA (SMC), U1-14-3253 (1549).

Advertising. The application of Messrs Carl Crow Inc has been approved, to erect an advertisement hoarding on the vacant lot on B.C. Lot 879, known as Blydenburgh's Turn, subject to payment of a yearly rental of Tls. 250, and the approval of the type of hoarding to be erected.  

Extract from Municipal Gazette dated October 11, 1923. Shanghai, October 11, 1923. Source: SMA (SMC), U1-14-3253 (1550).

Advertising. Arrangements have been concluded whereby B.C. Lot 879, part of the area know as Blydenburgh's Turn, has been leased to Messrs. Carl Crow, Inc, for a period of one year from October 1 at an annual rental of Tls. 250, upon the followin conditions: An AGREEMENT made the first day of October One thousand nine hundred and twenty three between the Council for the Foreign Comunity of Shanghai (hereafter termed "the Council") of the one part and Messrs. CARL CROW INCORPORATED of 6b Kiangse Road (Shanghai (hereafter termed "the Lessees") which expression shall include their successors administrators, and assigns) of the other part witnesses as follows: In consideration of the rent and Lessees convenants hereafter reserved and contained the Council hereby leases unto the Lessees all that piece of parcel of land situated at Blydenburgh's Turn known as B.C. Lot 879 which said parcel of land has an area of Mow 0.917. To hold the same unto the Lessees for a period of one year from the first day of October and so on from year to year paying therefor in advance during the said tenancy herey created the yearly sum of Taels Two hundred and fifty by qual half yearly payments on the first day of April and the first day of October in ecery year, the first payment to be made on the first day of October one thousand nine hundred and twenty-three and it is FURTHER MUTUALLY AGREED that the tenancy my be terminated at the end of twelve calendar months or subsequently by either party giving to the other three months calendary notice in writing expirating on one of hte days on which the said rent is paysable but without prejudice to any remedy which the party so giving notice may have against the other in repsecpt of any previous breach of this agreement. In WITNESS whereof the parties hereto leave set their hand seal respectively the day and year first above written.  (...).   

Letter from W.E. Sauer to Harpur - relaying a proposal from Carl Crow to erect huge artistic advertising boards on Municipal Markets. Shanghai, May 24, 1924. Source: SMA (SMC), U1-14-3253 (1551).

Carl Crow has asked me to enquire of you in regard to the following matter. He does not wish to write, if there is no possibility of his proposal being considered, viz: - He suggests that the Council would propably allow Art Sign Board of dimensions approximately 10' x 24' to be securely anchored on the roof of some, or all of the Municipal Markets. In his opinion, as the sign Boards would be of an artistic nature, they would not necessarily detract from the appearance of the markets. They would of course be a source of considerable revenue to the Council. Could you please let me have you view in re to communicated unofficially to him? Thenh if you think the idea feasible, he will write officially to you.  

Advertisement Hoardings - Letter from Beck & Swann (on behalf of the Automobile Club of China) to Secretary - stating that numerous complaints have been received concerning the increase in the number of advertisement hoardings in the outlying districts of the Settlement , especially the  Blydenburgh's Turn. Shanghai,  May 27, 1924. Source: SMA (SMC), U1-14-3253 (1552).

We are directed by our Committe to state that numerous complaints have been received concerning the increase in the number of advertisement hoardings in the outlying districts of the Settlement. We are to mention more particularly the ones at Blydenburg's (corner of Avenue Joffre and Siccawei Road), corner of Hungjao, Warren and Great Western Road Extention, and Jessifeld Park vicinity.

The Settlement can ill afford to make its roads less attractive than they already are and our Committee feels that public spirited action is called for to bring about the removal of the hoardings; fallin which other action could be considered with a view to rendering cost of maintenance of this form of advertisement prohibitive by taxation. 

Advertisement Hoardings - Letter from the Automobile Club of China dated 27th May, 1924 - Reference No. 1641 - Report by Commissioner of Public Works to Acting Secretary. Shanghai, June 5, 1924. Source: SMA (SMC), U1-14-3253 (1553).

The Council is, of course, in full accord with any movement which would tend to keep unsightly hoardings or advertising of an unpleasant nature from the proximity of Municipal Roads. The case mentioned, however, are all beyond the Settlement Limits where the Council can assert no supervision, except in respect to Blydenburg's Turn which is the Council's Property. In respect of the latter, in my opinion, the hoarding are presentabl and should not be a source of complaint. The property was leased by the Council to Carl Crow Incorporated, for Tls. 250 per annum. Mr. Crow has erected hoardings of an artistic nature, and has kept the area leased to him in clean and presentable conditions.

I recommend a reply point out the difficulty which confronts the Council in respect to hoardings beyond the Settlement Limits and suggesting that perhaps the Automobile Club could intimate some definitive line of action which could be adopted in respect to restricting objectionable hoardings or advertising.

Extract from Municipal Gazette - dated June 10, 1924 - Advertisement Hoardings - Interchange of correspondence with the Automobile Club of China. Shanghai, June 19, 1924. Source: SMA (SMC), U1-14-3253 (1554).
 
Letter from Council Chamber to Automobile Club of China. Shanghai, June 19, 1924. Source: SMA (SMC), U1-14-3253 (1556-1557).

With reference to the letter from the Automobile Club of China, a reply pointing out the difficulty of controlling hoardings beyond Settlement limits and inviting them to suggest any action which, in their opinion, might be usefully be taken, is authorized. 

Copy of Minute of Works Comittee Meeting Held on Tuesday - June 17 1924. Shanghai, June 17, 1924. Source: SMA (SMC), U1-14-3253 (1555).

I have to acknowledge receipt of your letter of May 27, 1924, in which you deplore the growing tendency of advertising to disfigure the outlying districts of the Settlement with unsightly boardings.

The desire to preserve such natural beauty spots as the vicinity of Shanghai can boast is one with which the Council is in entire sympathy, but the difficulty of devising practical means of resistance to the activities of traders who are ever seeking now and effective media of advertisement is one which is not singular to Shanghai but is well-high universal in the world at large weherever surroundings of exceptional beauty are exposed to the like marring influence.

The various advertisement hoardings instanced in your letter are, save one, outside the Municipal control. The one exception, namely that of Blydenburg's Turn, though within the Council's jurisdiction, is not without measure of artistic merit, and kept as it is, in a clean and respectable condition, it is to this extent to free from offence that Municipal interference would not, it is felt, be reasonably justified.

(p.2/2) In conclusion, I have to state that whilst the Council will respond sympathetically to any practical suggestion which you may be able, and are invited to advance, a solution of the problem which is presented in the preservation of local scenery from disfigurement, is more likely to be achieved by individual representations to advertisers on the part of public associations, such as your own, speaking on the grounds set forth in your letter, and pointing out thaht unsightly hoardings are more calculated to incite resentment than to promote the rule of the commodities they advertise.  

Letter from Carl Crow to Commissioner of Public Works - requesting that a mat shed on Blydenburgh's Turn be removed. Shanghai, February 11, 1924. Source: SMA (SMC), U1-14-3253 (1558).

We would appreciate very much the removal of the mat shed now standing on Municipal property known as Blydenburg's Turn, Avenue Joffre and Avenue Haig which we lease from your goodselves. This request to be in order only should the emergency have passed. Our clients are anxious to have their hoardings unobstructed otherwise they lose all advertising value. Our lease has only a short time to run in view of this we will appreciate your cooperation in assisting us to fulfil our contracts. Thanking you for attention given this request.  

Extract from Municipal Gazette - dated March 19, 1925 - Leases - Blydensburgh's Turn - announcing that an extension of the existing leae of B.C. Lot 879 have been granted to Carl Crow. Shanghai, March 19, 1924. Source: SMA (SMC), U1-14-3253 (1560).

An extension of the existing lease of B.C. Lot 879 has been granto Messrs Carl Crow, Inc, upon the same terms as at present, but subject to meritation on receipt of one month's notice. The lessees state that the recent military operations deprived them of the potential use of this site for about six months. 


 

Keywordsadvertising ; suburban ; landscape ; nature ; disfiguration ; billboard ; Auto Club ; Carl Crow ; newspaper ; opinion ; Shanghai Municipal Council ; Shanghai ; Western district ;
LanguageEnglish
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