594 documents
64/594 results        
Press
ID163
TitleAdvertisement for Rendan (Humane Elixir) in the Shenbao in 1911
SourceShenbao
TypeDaily newspaper
TEMPORAL ENVIRONMENT
Year1911
MonthJuly
Day (number)25
SPATIAL ENVIRONMENT
Page14
ACTORS
Business sectorH 1
Product typeMedicine
Advertiser
DISCOURSES
Textual elements

人丹 龍虎公司發行
惟一無二之活寳 家居不可不備 旅行不可不備 救急之大王 濟世之寳物
主效
時疫 痧氣 嘔吐 水瀉 中寒 中暑 赤痢 白痢 腹痛 腹脹 溜飲 積痞 眩暈食傷 船暈 車暈 胃痛 胃呆 瘴氣 頭痛 腦脹 氣鬱 痰咳 口臭
惟此人丹實殊他藥有救危出險之奇功操起死回生之偉力平時吞服穢毒蠲除各䖏流行疫氛掃盡嗅其味則芬芳可愛洵足清心收其效則迅速如神實非誇口隨身備帶何妨一刻莫離信口而嘗果属四時適用是真懷中之至寳而亦世上之奇方也至祈 兹善家衞生家注意 上海三馬路西市龍虎公司謹啟閏六月初一發行
價目(購中包一包者送樣包十二包)(購小包一包送樣包六包)
價目中壹角小伍分大(續出)() 各埠大藥房均有出售

Visual elements

Un-Chinese, Western images such as an orchestra that featured brass horns and a bass drum (known in Chinese as foreign instruments, yanghao and yanggu)

LanguageChinese
Comment

No effort to differentiate his product from Japanese-made Humane Elixir, no mention of his product's Chinese origins, and no appeal to his Chinese customers' patriotism. In fact (following the example of Huang's Ailuo Brain Tonic) (Cochran, in Yeh, 2000: 69)

Keyword(s)Health, medicine, Rendan, Humane Elixir, counterfeit, social, popular, Huang Chujiu, China-France, Shenbao, newspaper, press
Image

Preview Image
adPress_ID-163_No-01.jpeg

Get original resolution
Capture d’écran 2016-09-29 à 18.19.10.png (302.08 ko)

File information
- size: 302.08 ko
- type: image/png

Preview Image
adPress_ID-163_No-02.jpeg

Get original resolution
Capture d’écran 2016-09-29 à 18.19.01.png (211.48 ko)

File information
- size: 211.48 ko
- type: image/png

64/594 results        
Last update: Saturday 16 November 2019 (18:54) +
Page rendering in 0.023s