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Press

ID	163
Title	Advertisement for Rendan (Humane Elixir) in the Shenbao in 1911
Source	Shenbao
Type	Daily newspaper
TEMPORAL ENVIRONMENT
Year	1911
Month	July
Day (number)	25
SPATIAL ENVIRONMENT
Page	14
ACTORS
Business sector	H 1
Product type	Medicine
Advertiser	DRAGON & TIGER COMPANY
DISCOURSES
Textual elements	人丹龍虎公司發行惟一無二之活寳家居不可不備旅行不可不備救急之大王濟世之寳物主效時疫痧氣嘔吐水瀉中寒中暑赤痢白痢腹痛腹脹溜飲積痞眩暈食傷船暈車暈胃痛胃呆瘴氣頭痛腦脹氣鬱痰咳口臭惟此人丹實殊他藥有救危出險之奇功操起死回生之偉力平時吞服穢毒蠲除各䖏流行疫氛掃盡嗅其味則芬芳可愛洵足清心收其效則迅速如神實非誇口隨身備帶何妨一刻莫離信口而嘗果属四時適用是真懷中之至寳而亦世上之奇方也至祈兹善家衞生家注意上海三馬路西市龍虎公司謹啟閏六月初一發行價目（購中包一包者送樣包十二包）（購小包一包送樣包六包）價目中壹角小伍分大（續出）（）各埠大藥房均有出售
Visual elements	Un-Chinese, Western images such as an orchestra that featured brass horns and a bass drum (known in Chinese as foreign instruments, yanghao and yanggu)
Language	Chinese
Comment	No effort to differentiate his product from Japanese-made Humane Elixir, no mention of his product's Chinese origins, and no appeal to his Chinese customers' patriotism. In fact (following the example of Huang's Ailuo Brain Tonic) (Cochran, in Yeh, 2000: 69)
Keyword(s)	Health, medicine, Rendan, Humane Elixir, counterfeit, social, popular, Huang Chujiu, China-France, Shenbao, newspaper, press

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