186 | MADS

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Press

ID	186
Title	Advertisement for Maskee Cigarette in the Shenbao, January 5, 1934
Source	Shenbao
Type	Daily newspaper
TEMPORAL ENVIRONMENT
Year	1934
Month	January
Day (number)	5
Day	Friday
SPATIAL ENVIRONMENT
Page	1
Area Code	G3
Actual size	Whole page (24x32)
ACTORS
Business sector	L 1
Product type	Cigarette
Advertiser	HUAMEI TOBACCO COMPANY [SHANGHAI TOBACCO COMPANY]
DISCOURSES
Textual elements	紅買司干香烟震動全滬　奇峰突出　大衆歡迎　偉異貢獻新出特種大號…… 喜氣充充　滿堂紅　喜慶盛會　請以特種大號　紅買司干　欵客。一個滿堂紅。包使鴻運。洪福，齊來，四座勝歡，賔主大悅。特種大號　每元三聽先施，永安　新新。麗華。中國國貨公司及各烟紙店均有出售中國華美煙公司監製
Visual elements	Title playing lay on contrast and typography Timely illustration (festive and cheerful atmosphre, in sync with New Year celebration) Realistic image of the package
Appeal	Joy, happiness
Language	Chinese, English
Comment	Festive and cheerful atmosphere, celebration Hyperbolic and emotional slogan/catch-phrase : "make the whole city of Shanghai vibrate", "everybody like it", new kind of cigarette Short text carrying a positive message : happiness, good fortune, victory
Keyword(s)	press, newspaper, Shenbao, cigarette, tobacco, party, joy, people, elite, leisure, celebration, New Year, timely, new

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87/639 results