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Press
ID187
TitleAdvertisement for Federal Cigarette in the Shenbao, January 5, 1934
SourceShenbao
TypeDaily newspaper
TEMPORAL ENVIRONMENT
Year1934
MonthJanuary
Day (number)5
DayFriday
SPATIAL ENVIRONMENT
Page2
Area CodeG1
Actual sizeHalf page
ACTORS
Business sectorL 1
Product typeCigarette
Advertiser
DISCOURSES
Textual elements

發達爾

老牌橡皮頭香煙

英國金城煙公司出品

先施永安新新麗華及各煙紙店均有出售。

五十支裝售大洋五角 廿支裝售大洋二角 十支裝售大洋一角

Visual elements

Play on typography, contrasts (black, white, grey) lines and internal borders

Images of packages of various sizes (three sizes available)

Appeal

Quality, age, reputation

LanguageChinese, English
Comment

Rational style :

Rational: standard quality, British-made cigarette, old reputation

Rare compagnie à indiquer ses prix, exactement proportionnels au nombre de cigarette par paquet (X10)

  • paquet de 50 : 5 jiao
  • 20 : 2 jiao
  • 10 cigarette : 1 jiao
Keyword(s)press, newspaper, Shenbao, cigarette, tobacco, federal, elite, british
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