190 | MADS

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Press

ID	190
Title	Advertisement for Du Maurier Cigarette (度曼麗香烟 Dumanli xiangyan) in the Shenbao, January 5, 1934
Source	Shenbao
Type	Daily newspaper
TEMPORAL ENVIRONMENT
Year	1934
Month	January
Day (number)	5
Day	Friday
SPATIAL ENVIRONMENT
Page	24
Area Code	B3
ACTORS
Business sector	L 1
Product type	Cigarette
DISCOURSES
Textual elements	度曼麗香烟因度曼麗香煙之鍊紙頭可使吸者常吸亦無碍喉部及身體康健故電影明星及喜吸之十枝裝　每盒二角五分廿枝裝　每盒五角五十枝裝每聽一元二角五分總經理老公茂洋行廣東路一號
Appeal	Authority, Emotional
Language	Chinese, English, French
Comment	Rational and emotional appeal (use of theatre of movie star testimonial to stimulate desire for the product)
Keyword(s)	cigarette, tobacco, press, newspaper, Shenbao, Du Maurier, Ilbert, price, testimonial, actor, celebrity, theatre, movie, star, authority, expensive

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