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Press
ID190
TitleAdvertisement for Du Maurier Cigarette (度曼麗香烟 Dumanli xiangyan) in the Shenbao, January 5, 1934
SourceShenbao
TypeDaily newspaper
TEMPORAL ENVIRONMENT
Year1934
MonthJanuary
Day (number)5
DayFriday
SPATIAL ENVIRONMENT
Page24
Area CodeB3
ACTORS
Business sectorL 1
Product typeCigarette
DISCOURSES
Textual elements

度曼麗香烟

因度曼麗香煙之鍊紙頭可使吸者常吸亦無碍喉部及身體康健故電影明星及喜吸之

十枝裝 每盒二角五分

廿枝裝 每盒五角

五十枝裝每聽一元二角五分

總經理

老公茂洋行

廣東路一號

Appeal

Authority, Emotional

LanguageChinese, English, French
Comment

Rational and emotional appeal (use of theatre of movie star testimonial to stimulate desire for the product)

Keyword(s)cigarette, tobacco, press, newspaper, Shenbao, Du Maurier, Ilbert, price, testimonial, actor, celebrity, theatre, movie, star, authority, expensive
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