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Press

ID	191
Title	Advertisement for Santal Midy in the Shenbao, January 5, 1934
Source	Shenbao
Type	Daily newspaper
TEMPORAL ENVIRONMENT
Year	1934
Month	January
Day (number)	5
Day	Friday
SPATIAL ENVIRONMENT
Page	16
Location on page	BG
Area Code	C2
ACTORS
Business sector	H 1
Product type	Medicine
Advertiser	MIDY FRERES [LABORATOIRES MIDY]
DISCOURSES
Textual elements	請服山得爾彌地法國山得爾彌地為治療淋濁之聖藥。成分精粹。應用科學方法配製而成。功効最着。弛名最久。無論對於急性亞急性及慢性淋濁。均可保証治愈極速。完全斷根。但有須請認明者。山得爾彌地每丸之上。均印有為記。無此記乾。必　偽品。服法注意　初服每小時一丸厯兩日夜不息以後五天每天服四丸、服藥期內宜節勞靜養、忌進燥熱食物、尤須戒絕房事。華商新華行獨家經理上海江西路三六七號全國各地中西藥房均有出售 MIDY FRERES
Visual elements	(B1) Realistic and detailed image of the package, showing the brandname in French (to help authenticate the original trademark and avoid imitations) (B3) Negative illustration (counter-woman appeal) : woman hugged by a snake to express danger
Appeal	Health, woman, fear, rational
Language	Chinese, English, French
Comment	(A3) Long rational/educative text : product qualities and effects, warning against imitations (authenticate the trademark), how to use the product
Keyword(s)	santal midy, veneral disease, woman, anti-appeal, danger, snake, negative, fear, menace, nude, male, female, sex, trademark, package, counterfeit, imitation
Related Document	Advertisement for anti-opium addiction red pills (鴉片紅丸) in the Shenbao, January 5, 1934